Lionsgate might have just pulled off its best trick yet, courtesy of The Four Horsemen. The studio launched a giant billboard in Times Square, New York City, ahead of the highly anticipated release of the Now You See Me: Now You Don’ttrailer as a way to further promote the upcoming third installment of its popular heist-thriller franchise. As if by magic, those that chose to interact with the digital display were later rewarded with a surprise payment of $119.16, sent through Venmo with the message “Voila” and a wand emoji.
Lionsgate launched a billboard for ‘Now You See Me: Now You Don’t’ that rewarded fans with digital payments, resulting in a $250,000 giveaway. Read More